From Barber Shop to Community Movement: Haestic x Lucid Barbershop

Our journey into Johor started with a simple meeting at Barber Expo Asia 2024.

That was where we met Rasyid, the owner of Lucid Barbershop in Simpang Renggam.

Lucid became the first barbershop from Johor to put its trust in Haestic and start working with us.

At first, it was a collaboration much like the others we had done before. We worked together, introduced Haestic products to the barbershop and slowly built a relationship.

But Lucid eventually took the collaboration much further.

The Beginning at Barber Expo Asia 2024

Our first meeting with Lucid happened at Barber Expo Asia 2024.

There was no big plan behind it at the beginning. It started with a conversation, followed by a simple collaboration.

As we got to know Rasyid and the Lucid team better, we started to see that Lucid was not just interested in selling products.

They were interested in building something around the barber community.

That became clear when Lucid reached its second anniversary.

More Than an Anniversary

For Lucid’s second anniversary, Rasyid decided not to have just another anniversary celebration.

He turned it into a full day event.

The event also marked the launch of Lucid Garment’s new product line, Clarity in Chaos.

From the morning, the event was already packed with activities.

It started with a Look & Learn class by Haziq Iskandar and Fahmee, giving barbers the opportunity to learn and exchange ideas.

Later in the afternoon, the focus shifted towards a community talk.

Meanwhile, vendors from around Johor started arriving and setting up their booths around the venue.

The event slowly became bigger as more people arrived.

Then came the main event.

When the Street Became a Stage

In front of Lucid Barbershop, a medium sized stage was set up.

The atmosphere changed completely.

What started as a barbershop anniversary had turned into a community event, with people gathering in front of the shop for a full concert.

Artists including Chronicalz, B-heart and others took the stage.

For a moment, Lucid was no longer just a barbershop.

It became a meeting point for barbers, brands, vendors, artists and people from the local community.

That was what made the event different.

It showed us what a barbershop can become when the people behind it are willing to think beyond the usual barbering routine.

Bringing Haestic Closer to Johor

For Haestic, being part of Lucid’s second anniversary was important for another reason.

Until then, most of our relationships and activities had been concentrated around the northern region.

Lucid gave us an opportunity to get closer to the Johor barber community.

Meeting barbers, vendors and people from the industry in Johor helped us build relationships that cannot be created simply by putting our products into a store.

Trust takes time.

It comes from meeting people, listening to them, working together and showing that we are serious about being part of their community.

Lucid helped us take that first big step in Johor.

Why Lucid Matters to Haestic

Our relationship with Lucid started simply.

But Rasyid showed us that a barbershop can be more than a place where people come for a haircut.

It can become a platform for education, business, entertainment and community.

The second anniversary event was a good example of that.

There were classes for barbers, talks for the community, vendors showcasing their businesses, the launch of a new garment line and a concert that brought everyone together.

That kind of energy is exactly what makes the barber community interesting.

And for Haestic, it showed us that our partnership with Lucid could be about much more than products.

What’s Next?

Lucid was the first barbershop from Johor to trust Haestic and open its doors to us.

What started at Barber Expo Asia 2024 eventually brought us into one of the biggest community events we had experienced with a barber partner.

We are grateful to Rasyid and the Lucid team for welcoming Haestic into their community and giving us the opportunity to connect with the barbers of Johor.

There is still a long way to go.

But with partnerships like Lucid, we are slowly building something bigger than a network of distributors.

We are building a community.

Haestic, Forever a Budiman.