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APA ITU BUDIMAN

SiapaBudiman?

A Budiman isn’t defined by how he looks.
But he knows how he presents himself.

Illustration: a Malaysian man in a songket sampin sits on a songket-patterned hill, flying a wau above the bay, with a kampung house, palms and the KL skyline in the distance

He doesn’t need to be the loudest in the room.

He doesn’t need to prove he’s a man.

He simply carries himself with confidence, treats people with respect, and takes pride in becoming a better version of himself.

Papercut-style illustration: three friends talking over drinks around a mamak table

That’s a Budiman.

Papercut-style illustration numbered 01: a man in a sampin walking past palms, kampung houses and the sun
01

Budiman is more than just a gentleman.

The word Budiman comes from the idea of a man with budi — a person with good character, good manners and good sense.

But today, being a Budiman doesn’t mean living like a man from another era.

  • You can wear sneakers.
  • You can ride a kapcai.
  • You can work with your hands.
  • You can run a business.
  • You can chill at the mamak until midnight.

You can be whoever you are.

Because being a Budiman isn’t about looking the part.
It’s about carrying the values wherever you go.

02

A Budiman takes pride in himself.

He knows that grooming isn’t vanity.

It’s self-respect.

He takes a few extra minutes to fix his hair before heading out.

Not because he needs everyone’s attention.

But because he believes:

Papercut-style illustration numbered 02: a man fixing his hair in a songket-framed mirror, pomade jars beside him

If you’re going to face the world,
face it as your best self.

Segak isn’t about being perfect.

Segak is showing up with intention.

Papercut-style illustration numbered 03: an elder in a songkok blessing a schoolboy with a backpack
  • The friend who helped him when nobody else did.
  • The waiter.
  • The rider.
  • The cleaner.
  • The people who are often overlooked.
03

A Budiman knows how to treat people.

HE SAYSterima kasih.
HE SAYStolong.

He knows when to speak.

And he knows when to listen.

He respects the barber who takes his time with his cut.

Because a man’s character isn’t measured by how he treats people above him.

It’s revealed by how he treats everyone.

04

A Budiman has his own style.

A Budiman doesn’t follow every trend just because everyone else does.

He knows himself.

Classic,Modern,Messy,Neat.
Long hair,Short hair.
Pomade,Clay,Mousse.
Whatever works for him.

And when he finds his style,

he owns it.

Papercut-style illustration numbered 04: a man with his own style, a pomade jar beside him
  • Men who prefer a neat, classic look.
  • Natural, messy, or wavy style.
  • Modern, short, or rugged haircut.
Papercut-style illustration numbered 05: a Haestic tube, jar and tin on a songket tray with leaves
05

A Budiman doesn’t forget where he comes from.

Modern doesn’t mean forgetting your roots.

He can appreciate the old while embracing the new.

He can carry local culture into the modern world.

He can be proudly Malaysian without having to explain it.

Because heritage isn’t something you only wear on special occasions.

It’s something you carry.

01In the way you speak.
02The way you treat people.
03The way you show up.
04The way you live.

Cara lokal. Cara Budiman.

06

A Budiman is always becoming.

He isn’t perfect.

He loses his temper.

He makes mistakes.

Sometimes he gets it wrong.

Sometimes life knocks him down.

Papercut-style illustration numbered 06: a man stepping across bowl-shaped planters toward the sun

But he learns.

He adapts.

He gets back up.

And tomorrow,

he tries to become a little better than yesterday.

Because being a Budiman isn’t a destination.

It’s a way of becoming.

Papercut-style illustration numbered 07: a barber cutting a customer's hair beside a barber pole
  • The abang at the workshop.
  • The young guy getting his first proper haircut.
  • The dad rushing home after work.
  • The barber making someone’s day.
  • The businessman building something from nothing.
  • The student figuring life out.
07

You don’t have to be perfect to be a Budiman.

  • You don’t need a six-pack.
  • You don’t need an expensive watch.
  • You don’t need a fancy car.
  • You don’t need to dress like a gentleman from a movie.
  • And you definitely don’t need to pretend to be someone you’re not.

A Budiman can be the guy sitting at the mamak.

Different lives.Different styles.Same spirit.
08

So, siapa Budiman?

The Budiman is a man who respects himself,
respects others,
and respects where he comes from.

01He grooms with purpose.
02He carries himself with confidence.
03He treats people with kindness.
04He owns his style.
05He embraces his roots.

And when life changes,

he changes with it without losing who he is.

He is not defined by perfection.

He is defined by character.

09

The Budiman isn’t a title.

It’s a choice.

  • A choice to show up better.
  • To look after yourself.
  • To give respect.
  • To carry yourself well.
  • To stay true to your roots.
  • To keep becoming.
Papercut-style illustration numbered 09: a kampung house on stilts and the KL skyline, with families and friends gathered along a songket tray
Every day.Everywhere.

That’s the Budiman.

And if that sounds like you—

Selamat datang, Budiman.

HAESTIC

For Every Budiman.

Groom well.
Carry yourself well.
Live well.

#ForeverABudiman