Where the New Chapter Begins: Haestic x SB Barber

Every collaboration has a starting point. For Haestic and SB Barber, ours started back in 2022 with a hairwash service at the MBG Vespa Lambretta Jamboree.

At that time, Haestic was still a young brand and our product range was very different from what we have today. We were mainly focused on hair treatment products, including our treatment shampoo set.

The Beginning at MBG Vespa Lambretta Jamboree 2022

Our first collaboration with SB Barber happened at the MBG Vespa Lambretta Jamboree 2022.

Haestic provided the treatment products while the team from SB Barber handled the professional hairwash service during the event.

It was a simple collaboration, but it gave us the opportunity to see our products being used directly by professional barbers and experienced by customers in a real barbershop style environment.

More importantly, it was the beginning of our relationship with SB Barber, led by two brothers and co-owners, Fariz and Fakrudin.

From One Event to a Partnership

After the event, SB Barber became the first barbershop to collaborate with Haestic and use our treatment shampoo set as part of their hairwash service.

They also started selling Haestic products to their customers.

At that point, however, the collaboration was still quite limited. Haestic was mainly focused on treatment products, while SB Barber had much more experience with professional hair styling products and understood the styling side of the barbering business very well.

Both sides had different strengths, so there was still a lot of room for the relationship to grow.

Growing Together

As Haestic developed, our direction started to change.

We began expanding beyond hair treatment and started developing products specifically for men’s everyday styling and grooming.

This led to the launch of our first styling products, including Pomade and Clay, alongside our shampoo range.

This was also where our relationship with SB Barber became more meaningful.

Having a barber partner means we can get feedback from people who actually work with hair every day. They understand how different products behave on different hair types, how customers use styling products and what people are really looking for when they sit in the barber chair.

SB Barber, led by Fariz and Fakrudin, became one of the barbershops that helped us understand that side of the business better.

In 2024, Haestic and SB Barber worked together again at Barber Expo Asia for the launch of our product line.

By then, a lot had changed from our first collaboration in 2022. Haestic had grown from a brand mainly focused on treatment products into a men’s grooming brand with a wider range of products, while our relationship with SB Barber had continued to develop along the way.

Why Barber Collaboration Matters to Haestic

For us, working with barbers is not just about getting our products into more barbershops.

It is about learning from people who use these products every day.

We believe good grooming products should be developed with barbers, not just for barbers.

Barbers understand things that are difficult to learn from a product brief alone. They work with different hair types, different textures and different customer preferences every day. They know what works, what does not and what customers actually ask for.

That kind of feedback is important to us.

It helps us understand Malaysian men’s hair and grooming habits better and gives us a clearer idea of how our products should perform in the real world.

Where the New Chapter Begins

Our relationship with SB Barber has come a long way since that first hairwash service in 2022.

What started as a collaboration for one event eventually became our first barbershop partnership and continued as Haestic expanded its product range.

Today, we see barber partnerships as an important part of what Haestic is trying to build.

Our goal is not simply to make grooming products. We want to create a better barbershop experience, from the moment a customer sits in the chair to the products they take home and use every day.

SB Barber, led by Fariz and Fakrudin, was there when that journey was just beginning.

And now, this is where the new chapter begins.

Haestic, Forever a Budiman.